Two Circles appoints Matt Cutler

Two Circles has appointed Matt Cutler to the new position of Head of Communications. Cutler will have responsibility for building on the strength of Two Circles reputation in the UK as it continues to expand operations across North America and Europe.

A respected and well-known figure in the sports industry, Cutler first made his name as Editor of SportBusiness International between 2010 and 2015 and then as host of SB Weekly, the popular sport business podcast he founded in February 2016.

For the past two years he has also worked as a marketing and communications advisor to a variety of organisations operating in the sports sector, including national and international governing bodies, global sports agencies and media start-ups.

Commenting on his new role, Matt Cutler said, “I have both followed and covered the Two Circles story from the very beginning, and have always been impressed by the agency’s ability to tangibly grow the sports industry – I have heard first-hand from its clients about the positive commercial returns they have received when working with them too. I am looking forward to communicating Two Circles’ innovations and impact on the industry as part of my role.”

Commenting on the appointment, Two Circles CEO Gareth Balch said, “We are hugely excited by the promise of having Matt on the team. He has a great reputation within the sports world and his experience will help us grow faster in the years ahead. Our Day Two strategy will see us continue to expand our presence across all three regions where we operate – the UK, Europe and North America – and we have a really exciting story to share about how data driven marketing is changing the sport industry. We can’t wait to get it out there.”

Two Circles has been helping rights holders grow relationships with their audiences and partners since 2011. The rapidly-expanding, 100-strong business is now working across the globe in support of its clients, and has offices in London, Chicago, New York and Bern.


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