European Professional Club Rugby (EPCR), the organisers of rugby union’s European Rugby Champions Cup and Challenge Cup tournaments, have appointed data-driven sports marketing agency Two Circles to help grow and better engage with their audiences.
The partnership will build strong foundations for EPCR to accelerate engagement growth across the 2017/18 season. Through a better understanding of their fans, in particular the content that they are most interested in and how they consume it, Two Circles will assist EPCR in establishing a new approach to their marketing activities, enhancing fan engagement and increasing the number of potential commercial opportunities.
Two Circles, whose partnership with EPCR will be managed from its Switzerland office in Bern, has considerable experience across EMEA and North America enabling major sports bodies gain a better understanding of their audiences, using this knowledge to increase engagement and commercial returns through effective marketing.
Ian Treseder, Marketing & Commercial Manager at EPCR, said: “It is more important than ever to understand who our fans are and how they want to engage with us. Our partnership with Two Circles will provide us with this insight and help us market more effectively in a way that benefits our fans, as well as EPCR.”
Kristian Gotsch, Client Services Director (EMEA) at Two Circles, added: “We are delighted to be working with EPCR on this project. Competition among different sports – and different bodies within individual sports – has never been greater. EPCR has a magnificent platform to work from and by leveraging their digital assets, will further improve their standing and ability to grow commercially”.
To read the release in French, please click here.